Help Your Sign Business Get the Most out of Facebook – Part 1
If you’re anything like me, Facebook is a little daunting. Sure, you may have a Facebook page and use it lightly – linking to sign customers, posting sign making sales and links to interesting articles, but chances are you have yet to really tap into what Facebook can do. In fact, many sign business owners are barely even scratching the surface of social media outlets like Facebook. Instead of letting yourself get distracted by Farmville, use the following 6 Facebook applications to help better your small business.
You can post updates to Facebook until you are blue in the face, or at least until your fingers are sore, but if your content is not engaging your customers, it is absolutely useless. Polls allow small business owners to engage their customers and encourage dialogue between customers. The Facebook Poll app is designed to take an ordinary poll you may have posted as a normal status update, and spruce it up. The app is easy to set up and use; all you have to do is create a question, come up with several options for answers, and then set whether it is a private or public poll. Use it to find out how your customers feel about new products, or services you offer.
NetworkedBlogs connects your blog to a main directory and promotes blog content at the same time. It pulls content from your blog onto your fan page and puts it under a Blog tab, and lists your blog in the main NetworkedBlogs directory where people can search for blogs relating to topics they are interested in. To use NetworkedBlogs you have to download the application, verify that you own the blog, and give authorization to NetworkedBlogs to pull content from your blog to your fan page. Pretty simple.
The Static FBML application, although being a bit tricky, is possibly the most important and useful app. The application allows you to create a custom landing page for site visitors. That way, instead of having the same old fan page as everyone else, you have a unique page that you can twist to fit your business and create sales. Since the application is a little tricky to set up, check out this FBML tutorial on Techipedia written by Jesse Stay.
Get started with these three applications today, and stay tuned for a future post with the remaining 3 Facebook applications that you should be using for your small business.