What does RGB stand for? RGB stands for red, green and blue. This color model stands for what you would see either on your television screen or computer monitor. Achieving the necessary colors in web design is different than achieving it on a printed medium. There is virtually no cost limit. Just remember that trying to represent a printed color accurately on the web is difficult. Printed media and web color are two different models. What does CMYK stand for? CMYK stands for cyan, magenta, yellow and black. These colors are used in the four-color process of printing which is the most common. It is the model used for most printing. Items printed this way will use one or more of these colors. The Psychology of Color Whether we consciously think of it or not, the psychology of color drives the way a corporate logo looks or the way a fast-food restaurant is designed. Used correctly, color can influence the way an audience perceives a product, a company, or the services an establishment offers. How? Notice how effective the color blue is when dealing with business. Make no mistake why navy suits and blue insignias permeate the corporate world. This color elicits reliability and trust. It has a calming effect as well. Now take a look at the warmer colors of yellow and orange. Since they are common food colors they are used lavishly by many fast-food restaurants. There’s a reason for this. Colors like this evoke a hunger response. So, determine your use of color carefully. It means much to the response you wish to receive. There really is something to the psychology of color! |
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