Signmaking Course 1 -- Beginning the Trade

• Starting Your Own Vinyl Sign Business
• An Image that Builds Customer Confidence
• An Overview of Vinyl Material and Application Surfaces
• Principles of Sign Design
• Effective Avenues of Signmaking Promotion
  
  

Signmaking Course 2 -- Selling to Customers

• Selling Your Sign Making Expertise
  
• The Follow Up Call -- A Simple Step to Increased Sign Sales
  
• Develop Your Sign Business through Networking
  
• Using Words to Communicate, Convince and Sell
  
• Building Relationships through Appropriate Giving
  
• Enlarge Your Market through Speaking Opportunities
  
• A Low-Cost, High-Impact Selling Tool -- Your Business Card
  
• Publicize and Advertise Your Sign Business for Free -- Issue a Press Release!
  
  

Signmaking Course 3 -- Setting Priorities

• Setting the Right Sign Price
  
• Are You Wasting Your Precious Time?
  
• How to Make Great Sign Customers
  
• Making the Most of Signmaking Downtime
  
  

Signmaking Course 4 -- Management

• Managing the Workforce Crunch
  
• Grow Your Sign Business through Delegation
  
• Productive and Effective Regular Staff Meetings
  
• Employee Training -- A Wise Investment for Signmakers
  
• Defusing the Angry Customer
  
  

Signmaking Course 5 -- Reevaluation

• Location Relocation -- Should You Move Your Sign Business?
  
• Does My Image Need an Overhaul?
  
• Your New Signmaking Competition
  
• Sign Knowledge -- The Competitive Edge
  
  

Signmaking Course 6 -- Vinyl Material

• Cast or Calendered Vinyl -- How to Make the Best Choice
  
• Is Your Vinyl Looking a Little Dull?
  
  

Signmaking Course 7 -- Digital Color Printing

• No Secret to Making the Right Sign Printing Choice
  
• Marketing Color Imaging -- The Next Important Step
  
  
  

Miscellaneous

• Summer Signmaking Opportunities
  
• Could You Repeat that Please?
  
  

Recomended Reading



Mastering Layout
by Mike Stevens

In this comprehensive book, Mike Stevens strives to take the mystery out of creating effective sign layouts. His approach emphasizes that good design is a learned skill not something you’re born with or without. Mike provides the tools needed to understand layout, alphabet choice, color use, and more. Thirteen complete alphabets are also included.

Softcover/126 pages
Item# BK-MASTER-LAY
2 lbs

This step-by-step guide takes the mystery out of applying vinyl graphics with easy-to-follow instructions on application techniques. Learn about wet and dry application, vinyl auto graphics, dealing with problems such as temperature extremes and textured or corrugated surfaces. This photo-filled guide offers a wealth of information for anyone who works with vinyl.

Softcover/43 pages
English Version
Item# BK-VIN-GR-HOWTO
1 lb